Loro Piana JACKETS & DENIM

Texture and Construction at Every Weight in Superfine New Zealand Wools and Cashmere plus coordinating heavy cotton denim.

Loro Piana's jacket collection is built around one principle: different needs demand different construction. Dream Tweed features that lofty, boucle-twisted weave—it feels like wrapping yourself in a warm sweater, airy yet still robust, with the beautiful color variation that only comes from textured yarns. Sweet Felt takes the opposite approach: a tighter flannel weave in superfine New Zealand wool so soft you'll mistake it for cashmere, available in classic colors alongside jewel tones. Favola sits in the middle—a looser basket weave that needed the 7% cashmere blend to prevent delicacy, yielding a textural fabric with a cleaner pattern because the yarns aren't twisted. And for pattern-lovers: 100% cashmere plaids, windowpanes, and tickweaves, where Loro Piana puts all the color and design play. Each jacket responds to different moments—the tweed for texture, the sweet felt for refinement, Favola for something in between, the cashmere for when you want to make a statement.

The denim is different: very rigid and tough, 540 grams of weighty cotton that will only get better with wear, check out the creative colors, there is so much more than your classic indigo. At Watson Ellis, we select Loro Piana jackets and denim for clients of all gender identities who understand that luxury isn't loud—it's about the weight in your hand, the feel of the weave, the way construction becomes personality. Handmade and fully canvassed, each piece honors Loro Piana's commitment to fiber quality and finish.

JACKETS — Dream Tweed: 100% Superfine Wool, 320 gr/mt | Sweet Felt: 100% Extrafine New Zealand Wool, 290 gr/mt | Favola: 93% Wool, 7% Cashmere, 290 gr/mt | Cashmere: 100% Cashmere, 280 gr/mt
DENIM — 100% Cotton, 540 gr/mt